A Sample Audit
A Sample Audit
Every score and finding traces back to evidence.
Composite GEO score
Fair tier
Visibility score per engine
LVS · 0.00 to 1.00
Top critical findings
3 shown
The basics
What is GEO?
Generative Engine Optimization is making sure AI answer engines can find your brand, cite it, and describe it correctly. When someone asks ChatGPT or Perplexity for a recommendation, you want to be in the answer, described accurately, not missing or confused with someone else.
GEO vs SEO
SEO
Competes for ranked links on a search results page, where the user still has to click through to get the answer.
GEO
Competes to be surfaced, cited, and described accurately inside the AI answer itself, so your brand reaches the user before any click.
How We Work
Four steps. One clear engagement.
Understand the landscape
We start with a structured discovery: your category, your audience, your competitors, and what you want to change.
Audit the current state
We test what the major AI engines say about your brand and whether they describe it accurately, measure the gap to competitors, and identify what is blocking citations today.
Diagnose the causes
Each finding is grounded in evidence. Technical issues, entity gaps, content weaknesses, off-site signals. We surface what actually drives engine behavior, not what sounds plausible.
Hand you the path forward
You receive a prioritized plan: what to fix first and why it matters. Every recommendation is ranked by effort and expected impact, so the highest-leverage fixes come first.
What We Audit
What makes AI cite you
Six dimensions we audit to understand why AI engines cite or skip your brand. Each finding is grounded in evidence and tied to a prioritized recommendation.
Visibility & share of voice
How often and how prominently your brand surfaces across engines, and how that share compares to your competitors. Reported per engine with confidence intervals, not a single vanity number.
Authority
The off-site signals AI engines lean on to trust a brand: earned media, review platforms, social mentions, and backlinks. Thin or absent authority is what pushes engines toward better-covered competitors.
Citability
Whether engines cite your own pages as a source, and how prominently. We measure where your content is quoted directly versus where engines paraphrase others instead.
Sentiment & accuracy
How AI engines describe your brand, and whether they get it right. We separate presence from accuracy and log every case where an engine confuses you, invents details, or omits you.
Technical
Whether AI crawlers can actually reach your content, plus the structured data, heading hierarchy, and answer-first formatting that tell engines what your pages mean.
Entity
Whether AI engines can ground your brand in formal entity sources. We audit your presence and consistency across Wikipedia, Wikidata, the Knowledge Panel, and Google Business Profile.
FAQ
Questions about GEO
GEO is the practice of making a brand visible and accurately represented inside AI answer engines like ChatGPT, Perplexity, Claude, and Gemini. Instead of ranking a link on a results page, the goal is to be surfaced in the generated answer, cited as a source, and described correctly.
They share foundations (crawlable content, structured data, authority), but the success metric differs. SEO competes for ranked links on a search results page. GEO competes to be named, cited, and described accurately inside an AI-generated answer, where only a few sources make the cut.
Every audit covers ChatGPT, Perplexity, Claude, and Gemini. At greater depth we add Copilot, Grok, and Mistral's Le Chat. We report each engine separately, because the same brand can be visible on one and absent on another.
We measure six scored dimensions (visibility, authority, citability, sentiment, technical, and entity) across a fixed set of prompts and engines. You receive a composite GEO score and a prioritized action plan, delivered as a client report with the underlying data.